We can’t say it enough--customers are actually doing you a favor by reviewing your services...so why not make the review process as easy as possible? Easy means providing patrons with a clear, simple tool for addressing and considering a wide range of aspects on which to provide feedback.
What a time to own a business! Now, more than ever before, there are ample, easily-accessible resources out there that can help you elevate your business. Hiring internal auditing teams, bringing in experienced business-people and restaurateurs, working with business consultants or financial planners. None of this is inconsequential. After all, you need a rock-solid backend before you can open your doors and delve into the client-facing side of business. You do the legwork, the research, and your doors are open. Already this is farther than many businesses make it. The trick is not only keeping your business afloat. It’s not only creating a successful business. It’s about creating a business that consumers value. Customer feedback has proven itself to be one of the most powerful tools that a company has at its disposal. And better yet, it’s often free and easily-accessed.
Real talk: No one likes to be criticized. I don’t care how thick-skinned you are-- (and we all know, you need a thick skin in the service industry) everyone cringes in the face of criticism from customer feedback. You’re out there hustling, doing your best to build your business, and sometimes it can be scary to be faced with the fact that hard work isn’t always enough to keep customers happy.